
ROG SLASH
Service: Brand Strategy, Art Direction
Year: 2024
ASUS Republic of Gamers (ASUS ROG) is a brand encompassing a range of computer hardware, personal computers, peripherals, and accessories. ROG is dedicated to bringing better gaming experiences to players of all stripes.
ROG SLASH is the brand's bag accessory line, focusing on avant-garde style combined with practical functional bags. The ROG SLASH /24 series is based on the concept of human-machine integration, exploring the relationship between humans and machines/AI in the future. This is also in line with the world's mainstream development trends - robotics and AI, including Elan Mask's Neuralink, a brain-computer interface company, these phenomena suggest that the world is moving in these general directions, so this time the theme is defined as Cyborg-Symbiosis.




















