The collaboration between adol, a technology-driven beauty brand, and Guerlain, a centuries-old French luxury beauty brand, is essentially a cross-border collision of “technological aesthetics” and “traditional luxury”, which combine to form the narrative of “technology empowering tradition”. The combination of the two creates a narrative of “technology empowering tradition” - adol injects digital experience into Guerlain, while Guerlain enhances the high-end texture of adol, jointly opening up a new track of “intelligent luxury beauty”. Together, they will develop a new track of “intelligent luxury beauty”.

 

I was the visual and artistic director for this project, integrating Guerlain's classic visual elements into the visual language of adol to create an immersive visual narrative.